Monday, June 6, 2011     17:19

300 Level Course Outline

FIRST SEMESTER (HARMATTAN) 300 LEVEL

THM 301: Events Management & Planning 3 Credits (C)

Students will learn about Business Tourism components-MICE-Meetings, Incentive travels, and professional packaging of different kinds of events. The management of events from planning to execution stage for conference venues, meetings, convention etc will be analyzed. Professional approach to sales and marketing techniques will be studied. Practical application of event management through a project must be executed by students.

THM 303: Hospitality & Tourism Marketing and Sales 2 Credits (C)

An examination of marketing and sales concepts as applied to hospitality and tourism industries

with an emphasis on competitive and brand analysis, segmentation, revenue management, customer relationship management, traditional and contemporary promotional tactics, and sales. Topics to be covered include: marketing principles and trends, sales strategies, market positioning, product and service development, and advertising and public relations, the sales cycle, strategic planning, internet. Marketing, transient vs. group sales process, and distribution channels.

THM 305: Tourism and Hospitality Research Methodology

Students will be Introduced to research studies in the industry, methods of citing literature review, research design, data gathering methods, processing and analysing data and research report writing in hospitality and tourism related fields.

THM 307: Principles of Sustainable Tourism Development 3 Credits (C)

Definitions and concepts of sustainable Tourism Development will be examined in this course, different types of sustainability are considered and existence of any form of production that can truly be sustainable is questioned. Factors working in favor of sustainable tourism and those working against are reviewed and the way forward analyzed.

THM 309: Commercial Recreation Techniques 3 Credits (C)

Examines the diversity of commercial recreation enterprises. Also general trends and personal attributes associated with a career in commercial recreation. Objectives, principles, methods, and

content of a recreational program. Problems of facilities, equipment and leadership. Organization

and administration of a recreational program for various age levels.

THM 311: Seminar Presentation

Under the supervision of a member of staff, the student is expected to select a seminar topic for detailed study/research making extensive use of the library. Emphasis should be on recent advances in the choosing area of tourism and/hospitality.

THM 313: Sociology of Leisure

An introduction to the fundamental psychological and sociological concepts and theories as they

relate to the motivation behind travel and tourism.

SECOND SEMESTER (RAIN) 300 LEVEL

SIWES PROGRAMME

GNS 301 General Science and Environment (Harmattan) 2 Credits

The basic science principles and philosophy are to be introduced to the students along with issues that have to do with the environment. the purpose is to ensure that the students have a logical understanding of the world of science and the significance of our actions and inactions on the environment in which we live. Further details will be provided by the College of Pure and Applied Sciences responsible for delivering this course.

GNS 303 Entrepreneurship Mentorship (Harmattan) 1 Credit

This is proposed to be a Mandatory 3 months vacation programme for the students to acquire some specific skills. Through this programme, the students are to be attached to some identified business enterprises/organizations to familiarize themselves with specific aspects of the operations of such organizations. Through this programme, the students will get to see, first hand, a demonstration of most of the things taught in the GNS 203 and 204 classes and perhaps have the opportunity to practice some of them.

ENTREPRENEURSHIP FINANCIAL CENTRE 121

The students are expected to spend the period of the long vacation preceeding the session of this course learning a specific trade or skill for about 10- 12 weeks. The report of this is submitted on resumption while the class activities would bring the students in contact with the various professionals for interaction

GNS 302 Ethics, Leadership and Culture (Rain) 2 Credits

The issues relating to ethics, culture, leadership and religion are the basis of this General Studies course. It is expected to entrench the ethical values and leadership traits in the students, introduce them to the basic concepts of our cultural values and teach them on the need for religious co-existence and tolerance. Further details will be provided by the College of Education and the Department of Religious Studies saddled with the responsibility of anchoring this course.

GNS 304 Enterprise Resources Planning (Rain) 1 Credit

This course will collectively and practically introduce the concept of enterprise resource planning to the student. How to collectively plan the resources of the enterprise considering the limitations of the organisation is the focus of this course.